Sell Gold, Jewelry, Natural Diamonds & Luxury Watches
A private, appointment-based process designed for discretion and speed. Start with an Instant Offer Range, then upload photos/certificates in your secure Offer Vault for a tighter estimate.
Office: 447 Sutter St Suite 101, San Francisco, CA 94108 • (415) 392-6060
What you can sell
Choose a category to learn what we look for and how to prepare for the best outcome.
Sell Gold
Coins, scrap, chains, bracelets, rings, dental, and more. Use our calculator to estimate gold content.
View gold guide →
Sell Natural Diamonds
Loose diamonds and diamond jewelry. GIA/IGI paperwork helps—photos can tighten your range.
View diamonds guide →
Sell Luxury Watches
Rolex, Omega, Cartier, Patek, Audemars Piguet and more. Box/papers improve accuracy.
View watches guide →
Sell Jewelry
Fine jewelry, estate pieces, diamond rings, bracelets, earrings, and designer items.
View jewelry guide →
Sell Rolex
Bring model/reference, photos, and box/papers if you have them.
Rolex selling guide →
How much is my diamond worth?
Learn what moves offers: cut, color, clarity, fluorescence, and certificates.
See value factors →
Gold price per gram (SF)
What to know before selling: karat, weight, verification, and resale vs scrap.
Read gold pricing basics →
Learn
Short answers about reports, lab-grown, and what buyers check.
Browse articles →
What affects your offer?
Condition, stamps, certificates, box/papers, and photos can change the final number. See the quick comparison guide.
Prefer a faster start?
Use the Guided Intake to pre-fill your offer request and add key details in one go.
Trust & transparency
No published pricing. We evaluate based on real-time market conditions and item specifics.
Private office, appointment-based
Discreet evaluations in San Francisco. We’ll confirm by phone/email and keep the process simple.
ID required
We follow standard compliance practices and do not purchase items we believe to be stolen.
Common questions
Short answers for first-time sellers. For deeper detail, browse our Guides.
Do I need an appointment?
Appointments are recommended for privacy and faster service. If you prefer, start with an Instant Offer Range first.
What photos help the most?
Clear front/back shots, stamps/marks, and any certificates (GIA/IGI). Your Offer Vault lets you upload anytime.
How quickly do you respond?
Most requests receive a response the same business day. For time-sensitive needs, call us directly.