Guide
How to Sell Gold in the Bay Area
If you’re selling gold jewelry or scrap, a little prep can make the process smoother and help you understand your offer.
1) Know what you have (without overthinking it)
- Karat markings (10k, 14k, 18k, 22k) help estimate purity.
- Mixed items are common—chains, clasps, and stones can be different materials.
- Broken jewelry can still have value.
2) What affects offers
Purity
Higher karat typically means more gold content per gram.
Weight
Weight and purity together drive the baseline value.
Type & condition
Some pieces may be valued as jewelry; others as scrap—we’ll explain which and why.
3) What to bring to your appointment
- Government-issued ID
- Any paperwork you have (optional)
- All items you want evaluated (we’ll separate as needed)
4) What happens next
We evaluate items in person and explain the factors behind your offer. If you accept, we complete the transaction according to our payment policy.